WESTWEEK 2011 | Pacific Design Center

This was my first WestWeek and I must say, it was an energetic and enjoyable couple of days at the PDC.  Here are some highlights and snapshots of the events –

Editors’ Round Table

Charles Cohen facilitated an illustrious group of editors in chief – Michael Boodro of Elle Décor, Newell Turner of House Beautiful, Ann Omvig Maine of Traditional Home and Dara Caponigro of Veranda.  They discussed changes in publishing due to the internet and blogging, trends they see in the industry today, and how to submit projects to their publications and get noticed.  Informative, fast paced, engaging – it was time well spent with a full house of designers.

Demystifying the Designer

Michael Boodro was back for a standing room only presentation of some of LA’s hottest designers – Amy Kehoe a busy designer who also has a retail location and furniture/lighting lines, Peter Dunham a very funny designer who also has a retail store and signature line, Windsor Smith a savvy business person who in addition to her Home Collection has a Room in a Box design process that capitalizes on how consumers research and use designers today, and Oliver M Furth a well connected and articulate designer who was a pleasure to listen to.  Not surprisingly, the discussion turned and returned to pricing and the new consumer, and ways of building new revenue streams and reducing administrative task.  This event was over far too soon and I left with pages of ideas of using technology to leverage and attract new business.

Toni Galisky was my companion on the first day here and graciously introduced me to some of her LA pals. Thank you, Toni!

Century hosted Juan Montoya in a presentation and book signing to a room of enchanted designers by his graciousness and graceful designs.  Thank you Maria Parasugo and Brian for putting together such a lovely gathering.

Kneedler Fauchere and Dessin Fournir

I finally met Gina DeWitt, Sales and Marketing for KF and had the good fortune to meet Rocky LaFleur – an outside salesperson for K-F and a charming and loveable veteran of the PDC who has his eye on the future of what showrooms and their salespeople need as skills for driving new business. I look forward to spending more time with him.

And Chuck Comeau and Steven Sparks of Dessin Fournir – gentlemen to the core with product as fine as they are.

Pagani Studios – I seem to bump into this wonderful couple/partnership at the major events and always enjoy discussing what they are up to and how their business is doing and their products are moving. Stephane and Frouwkje are gracious and talented produce the most gorgeous lighting fixtures that are shown at Profiles in NYDC, Holly Hunt and at Webster & Co. in Boston. Check them out.

Town Hall Meeting: Transitions in the Design Industry

Steve Nobel held an informative update to a roomful of interested designers.  His presentation focused on the changes in the demographics and buying habits of the affluent consumer, actions and programs design centers are taking and creating to draw designers and end users to their centers, the experience demanded in the design center showrooms, and how this affects the designer and how his association is nationally promoting the use of designers.  Good research on how these 4 partners can work more effectively together to create greater opportunities that benefit everyone.

 

Dennis + Leen / Formations – I met with Marc Boccaccio as we continue to work out the kinks of their participation at the IDC in Shanghai.  These showrooms are likely the most beautiful spaces I have seen, with magnificent product that is merchandised exquisitely.  And although some of the product is monumental in scale, there is something for everyone who loves rich, distressed products.

J Robert Scott – Another beautiful location across the street from D+L/Formations and off the PDC site.  In addition to meeting with Richard Chilcott as we also discuss the IDC, I met June Lockhart-Triolo who is in charge of their social media and marketing. They’re using technology to stay in touch, relevant, and to promote their awesome new collection Ombre.

I look forward to following up on other contacts I made here – Bobby Contini of Cohen who markets/manages speaker events for D+D and other properties and Christopher Hubbard, the VP of Leasing at MMPI/Chicago – whose passion and elegance bears more than a passing resemblance to The President!  And I just had to share with you a car that ‘only a designer in LA’ would have as a daily driver…a 55 T’bird!

Stay tuned – High Point Market is next week!  ‘Til then, keep busy and stay focused.

Love,

Jody

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