For sales teams everywhere
We all have tools in our toolbox. Sometimes we can use one tool to do more than one job, like a screwdriver can do its initial job and can also pry open a paint can.
But we need to use the right tool for its primary and intended purpose.
Email is a tool…. it’s a great communication tool to confirm details and decisions, to leave a paper trail of agreements and changes on a project, to send updates that keep customers and clients informed. It’s a great marketing tool for sending ‘mini-e-blasts’ to a selected group who share similar interests.
But email has limitations. It’s unable to really communicate emotion, subtlety, nuance, sarcasm, irony. It’s easily misinterpreted and it gives a false sense of productivity and performance when we use it as a sales tool. Because what it isn’t is a tool to close sales… that takes a phone call or a face to face meeting.
If you want to produce a sale, a quote or an appointment, use the tool that will get it done. Pick up the phone and call.