The home furnishings and interior design industries have been in a process of reinvention for the last few years. With “look-alike” knock-offs, coupled with the allure of better deals on the Internet and fueled by a troubled economy, designers and showrooms have been struggling to establish the value and cost of high-quality product with mixed results.
“Selling Premium” is an interactive session that examines and answers three questions: What is selling? What is premium? What is selling premium? More than a dozen designers provided research on these three questions. Jody Seivert brings her perspective from more than 30 years of producing sales results in the industry and delivers crisp, clear applicable actions to designers who want to include high-quality items in their projects and sell them to their clients.
Come and see what you can add to your client inquiry or product presentation that will have your clients say “Yes!” to your premium product selections.
Continental breakfast | 10 a.m.
“Selling Premium” | 11 a.m. – 1 p.m. | Grand Hall, Fourth Floor
Hope to see you there!