Gratitude, Compassion, Interest
For sales teams everywhere
All showroom salespeople struggle with the initial contact – how to make it smooth and inviting, how to gauge when and how to approach, and how to manage the resistance of ‘just browsing’ or some other dismissive responses that often provoke a reactive response in us. And while that point in time is indeed challenging, how we are ‘being’ when we greet the incoming ‘guest’ speaks as loudly as anything that we say to them. So, in the effort to create a ‘sparks from your fingertips happy to see them’ engagement, here are some places to start from that will impact your first encounter.
This is an opportunity that someone else has given you. Either the company marketing and advertising has created it, or a happy customer has referred them and created it, or your location to some other interesting venue has spilled over and created it….or something else that is external to you. Unless this is a be-back to you, it’s a gift to you. And however they are and however they are not, that’s what you get to work with. Be Grateful.
You have no idea of what they are experiencing in their life. It’s a mystery to you and might be a struggle for them. How they initially interact with you might have nothing to do with you and everything to do with what’s going on in their world. When they are greeted with gratitude for just being there and acceptance for just being who they are, the resistance is reduced and the connection can begin. Generate Compassion.
Be interested in them. If you are interested in them you will be inquisitive and ask questions to learn more about them. You will listen to hear what they are saying and the message behind the words instead of waiting to speak. If you are interested in them you will be patient as they try to articulate what is not working that they want to fix, what is missing that they want to fill, what is a concern that they want to avoid or rectify. Slow down the pace and dial up the interest.
These don’t guarantee success but they serve as a foundation for it. They are especially effective when we’re having a tough day and don’t feel like being this generous…generate them anyway.
Now, go sell something.
Love, love, love,