Make an Effort

For retail and trade showroom sales professionals, everywhere.

I am often asked about dress codes for showroom sales teams, and in the past it has been tough to respond because the conversation gets too small too quickly with the ‘should’s and should nots’. In a fashionable industry like interior design and home furnishings, you would think this doesn’t have to be discussed, and yet…

So, let me make it easy. Rather than worrying about capri pants and open-toed sandals, jeans or no jeans, try this: Make an Effort.

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What you wear to work should align with what you’re selling. Look like you thought about the condition of your clothing (shoes polished, pressed natural fabrics) and your body (hair and nails) and use just enough of that special fragrance. Look like you work away from home. Look like you are aware of the message you are proclaiming and how your sense of style and presentation influences others. Look like you didn’t ask “Can I get away with this?”; to do the least instead of breaking an interesting style barrier. Look like you understand that how you pull yourself together is a reflection of how you feel about yourself, the work you do, and the company you are representing. Look like you care enough to really put your best foot – and the rest of you – forward to engage with people who have an aesthetic awareness and appreciation. It’s not about ‘do’s and don’ts’. It’s bigger than that.

Make an Effort.

If you still have questions about this, call me and I will walk you through it. 877-663-9663.

Now, go sell something.

oxo,
Jody

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