For sales professionals, everywhere.
When evaluating a sales interaction with a customer, ask yourself: Am I paving the way for them to make a decision or am I IN the way of a decision happening?
I observe salespeople inadvertently blocking the opportunity from continuing to a result because they either talk too much, don’t listen at all, or don’t have the interest, knowledge or skill to execute the process to the end that the customer came to accomplish.
In a retail setting, ALL customers come in with either a problem to be solved or a vision to be realized, and the salesperson either helps that to happen or keeps it from happening.
Which are you? Really look….
Now, go sell something.