Problem to be Solved…or…. Vision to be Realized

For sales professionals, everywhere   I see my role as making it easy for YOU to sell so that it is easier for the customer to buy from you. Sounds good, right? So much of the salesperson’s effectiveness is based … Continue reading

‘Decide Between’ versus ‘Choose Among’

Consider that the easiest process for the customer would be … Continue reading

Similarities

Similarities For Sales Professionals everywhere   As a sales trainer, I am often looking for openings – places that need to be filled, patterns crying out for recognition. When I look at what happens for salespeople when they hear “I’m … Continue reading