For sales professionals, everywhere. One of my very favorite top producing salespeople worked for Star Furniture in Houston for years. When she first arrived there, she leap-frogged over the longstanding #1 salesperson and never looked back. As I am always … Continue reading
For sales professionals, everywhere
Customers Don’t Know What They Want…
Really? Is that accurate?
I hear that a lot from salespeople who are not closing the sale or finding the right solution for the customer. If you think this, you will limit your engagement to find out what is driving the customers decision and what they want the solution to do.
What if customers really DO know what they want – they just don’t know what the solution will look like or what is available as a solution? Align the expectation with where the customer is in their buying process: if they are early in the process, they may not know what they can do or what is out there for them….but they know what isn’t working NOW and what they would like in the FUTURE.
Be compassionate to where they are in their decision making process and ask more questions. Customers aren’t required to know the solution – that is the salesperson’s job to help with that. They came in the door…the rest is up to you.
Now, go sell something.
For sales professionals, everywhere I see my role as making it easy for YOU to sell so that it is easier for the customer to buy from you. Sounds good, right? So much of the salesperson’s effectiveness is based … Continue reading