Part 20 of 20: HubSpot Sales Statistics…With Secret Sauce Added

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20.   An average company loses 10% of its customer base every year

Don’t be discouraged! This is just a lesson in prospecting and staying ahead of your sales pipeline. Stay active and continuously reach out to new prospects and past clients to keep your pipeline full and your team looking ahead.

Salespeople

Simply put, keep prospecting and don’t take it personally. If you lose more than 10%, you might want to explore further to discover why that is. However, if you ask for referrals, market consistently, keep in touch with your existing client, and make the most of the new opportunities that the company and the market might provide for you, the 10% will be a manageable number.

Sales Managers

Keep your database accurate and purge it yearly. And keep your marketing department busy with driving new eyes and opportunities to your sales team…and keep helping them to capitalize on each new prospect.

oxo,

Jody

Jody Smiling Photo copy

Part 16 of 20: HubSpot Sales Statistics…With Secret Sauce Added

16.    Salespeople who seek out and use referrals earn 4–5x more sales

A whopping 91 percent of customers say they would be willing to give referrals for companies and products they are happy with, but only 11 percent of salespeople ask for them!

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Salespeople
Yikes! These are crazy numbers! And yet, as I read them I know that AS a salesperson, this is my weakest area. Maybe it’s habit, maybe it’s discomfort asking for more than the sale that was just closed, maybe it’s a lack of skill or language to ask with confidence. In any case, it needs to be an essential element of the sales process and of sales training and coaching.

Sales Managers

We can focus on marketing actions all day when the closer and more intimate action of asking for referrals lays dormant. Let’s give this a shot and measure the results.  Make it a 90-day experiment with frequent reminders, inspection, discussion. This will change when sales managers take this on as a priority and share results with the team.

oxo,

Jody

Jody Smiling Photo copy

One More Thing

For sales leaders, everywhere… I am sure you have heard the question: “How do you eat an elephant?” Answer: One bite at a time. And while I am an elephant advocate and don’t like the example, it brings to mind … Continue reading