I’m not sure which of the elements are the most driving… Continue reading
#14 Continuous sales training = 50% higher net sales per employee
Salespeople who continuously train bring in 50 percent more sales than those who don’t. It’s a no brainer—keeping sales teams up to date and involved means more sales.
Even veterans need to sharpen their skills, techniques, and perspective as the market and the prospect/client changes. Retail and showroom people are experiencing less foot traffic and need to learn the skills of outreach sales actions to stay current and to drive their business. And as people and technology change and buying processes evolve, sales training is as critical as ever to stay sharp and on top of your game.
Your team is a reflection of you…and they are following your lead. Sharpen your training and coaching skills as you develop their selling skills. Raise your company standards and train to the new level of expectation. There is no END of the journey to keep your team sharp and in front of their game, so get busy and have fun!!
#13 78% of sales reps who use social media outsell reps who don’t
It’s crucial for sales reps to be easily accessible. Having active social media profiles is a great way for your reps to connect with prospects and customers.
Put this action on your weekly calendar and don’t rely on memory or instinct to guide you to do this. Talk to other salespeople (in other industries, and in different B2B or B2C sales positions) about what they are doing and what they are achieving with social media. Don’t reinvent the wheel…do what is working for some as you learn and expand your skills…but do it.
You may have some challenges with the marketing department on this one. It’s up to YOU to have the conversation with marketing to know what the sales team can say/not say and post/not post on their ‘personal/business’ page or other social media pages. This is an opportunity for training and measuring results. And everyone shouldn’t be required to do it…let the ones who want to expand their reach and are comfortable with the format experiment and learn…and then share it with others.