This Equals That

For Sales Managers, everywhere
I  love Sales Managers, especially selling sales managers. I love that they love to sell and engage with the customer and that they are interested in developing their team members for greater achievement.  managers810
You know that I believe the sketch is the Holy Grail for the salesperson and the customer. Those salespeople who sketch and take notes during the interaction and gather great data that they use in their sales presentation have a higher close ratio, higher average sale, and higher total sales revenue than those who do not sketch. Period. So as a high impact, ‘do this always!’ action, it does not have a parallel or substitute.
For sales managers, there is an equivalent: Interrupting the sales interaction to help the salesperson to CLOSE this customer. Those sales managers who understand that their job is to help their sales team members to close more opportunities do this consistently while on the floor. Interrupting/inserting into the interaction to help to close is the equivalent for the sales manager to what the sketch is for the salesperson. No kidding.
If it is not part of what you do now, start doing it.
I spoke of this in an earlier blog…Tim, the Sales Manager at The Amish Craftsman in Houston is a master at this. He introduces himself at the first interaction with everyone on the floor, then swings back around about 30 minutes later to check on selection, to ask if they are using financing for this purchase, and to double check that they are purchasing accident protection.
The result: Close ratio: 50%. Execution: Mastery.
Start practicing this and if you need help, call me.
Now, go help your salespeople to sell something.
oxo,
Jody
Jody Smiling Photo copy
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Forward the Sale

 

For sales professionals and leaders, everywhere
My sister, Jill Simoes, a masterful sales leader and I were having a conversation over  Screen Shot 2018-11-28 at 7.21.34 AM.pngdinner last night. She was discussing a trade show that she attended with her sales teams – as an observer, as their leader, and as support where needed. We were discussing the construct of the sales process, with specific interactions that she viewed and participated in.
When she observed, she watched as the sales associates connected, asked a few questions and proceeded to talk until there was nothing left to talk about…with no next steps in mind. When Jill stepped in, she asked questions – lots of questions, out of interest to understand the prospect and their situation better, out of a desire to hear what the prospect is struggling with that she/they can help with and to determine what (other) product/service offerings will benefit the prospect.
A highlight was that one of her sales associates performed exquisitely. Her engaging was natural, her questions fluid and flowed from question to answer to the next question, and her ability to offer information and solutions was appropriate for the stage at which their conversation occurred. AND she created the next steps before they left the space. Jill took a moment to ask her: “Do you know how skilled and talented you are?”…which was received with surprise and humility and continued to become a mentor/mentee arrangement that begins this week!
As a sales leader, are you listening for their greatness or their shortcomings? Are you listening for where they take the sales opportunity now and what they close for today and tomorrow?
Your salespeople follow your lead – take an opportunity and see where you can take it. Show them how it’s done.
Now, go sell something!
oxo,
Jody
Jody Smiling Photo copy

Coaching Attitude

For sales managers, everywhere
As sales managers, all you can really coach is performance – which means actions. Actions past, present and future.

Action
Actions are the only thing that produce results. You can’t coach numbers, results, statistics…you can only use those to coach and support actions taken or not taken. And you surely can’t coach attitude…because when you do, you usually get MORE of it.
What you CAN coach that addresses attitude, however, are the actions associated with it.
Take a look – when you coach, WHAT are you coaching? Is it really a training issue (they don’t know HOW to do something) or a coaching issue (they are attempting the action and doing it poorly or inconsistently)? Are they really ‘lazy’ or do they not have a clear idea of the up system or are they not structured to manage actions in time?
Check in and if you need some assistance with this, give me a call.
Now, go help your team to sell something.
oxo,
Jody
Jody Smiling Photo copy