Make the Simple Sound Simple

For sales professionals, everywhere.
 
I have the good fortune of working with several tile showrooms. The process of buying and selling hard surfaces is a bit different from selling furniture and lighting, but not that different. They are still retail sales interactions and sales interactions involving designers or contractors…so more similar than different.
As happens in lighting, the more complicated the product, the more complicated the salespeople are apt to make the interaction and conversation – thinking they need to talk simpleon and on about the product, either to try to communicate its value at that price or to establish confidence with the buyer. In both cases, talking too much is just talking too much.
What occurred to me in a call last week was how salespeople can make simple sound simple. Let’s say the retail customer came in looking for tile for a backsplash. A single product and a permanent application, so the stakes might seem high, but they really aren’t. The salesperson could say something at the outset of the conversation, like: “Thanks for considering us…we do these projects every day..they are pretty simple and here’s what tends to happen. Do you have a measurement of the space and a sample of the countertop?” (if yes, great, continue. If no, say, “Good…we will find a couple of tiles you like and make this work”). To continue with HOW the process works: “Today, we will select a couple of tiles that you like, you will take them home and see how they look in the morning and at night and with your countertop, and before you leave we will schedule a time for you to come back. You will be able to confirm the measurements and which tile you prefer. When you come back, we can place the order. It’s simple and we like to keep it that way.”
Will this work exactly like this every time? No. Does it need to? No. What it will do is keep the simple simple…and not complicate what is not a complicated process. Try it and let me know what happens.
(And yes, I know that the salesperson can also sketch the space and change the countertop and the floor tile…that’s for another blog. 😉)
Now, go sell something.
oxo,
Jody
Jody Smiling Photo copy
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“What’s the Next Step?”

“What’s the Next Step?”

For sales managers, everywhere
 
As I have said previously, I get most of my blog material from coaching calls and training meetings. The things that come up during those precious times together are rich in material.
On a call last week with the Michael Alan Furniture and Design team in Lake Havasu City, AZ, their sales manager Dave shared what he does with any and every
Next-Steps-2018_0salesperson/designer after a customer interaction completes. He simply asks
“What’s the next step?” and from there
discovers that something either happened or didn’t…which leads to further questions. Brilliant.
So tell me, what are you asking your sales team after an interaction with a prospect/customer? If you aren’t consciously and consistently doing that, begin to make it a habit. You will see results immediately.
Now, go help your team to sell something.
oxo,
Jody
Jody Smiling Photo copy

Learning in Layers

For everyone, everywhere   As a coach and trainer, I find that educating adults happens in layers. And the more practice and integration of the material, the more mastery the learner gains. No surprise, right? When a learner tells me … Continue reading