It’s early in the new year…you might have your bright and shiny goals in front of you, enthusiastic to achieve them and passionate about what you are out to create for yourself, your company, your family. Good for you!!! Now, ask yourself:
“Am I organized enough, with a system that is sufficient for the results I am committed to achieve?”
Take a moment and REALLY sit with that question and the elements it included. For creatives, organization seems boring and uninspiring. Spontaneity is revered, structure is resisted. However, actions planned and taken at the best time to produce the desired result takes scheduling…and it really doesn’t take anything away from right brain impulsiveness. It just makes you/us less at the mercy of knee jerk actions and distractions and more in control of the actions we take that support what we are out to accomplish.
Take a look at your structures and your calendar…and take a look from the perspective of the second floor. What do you notice? Does your system and your actions support the success you desire?
In keeping with the lifelong practice of asking questions is my lifelong practice of talking about them. Imagine a conversation where YOU really drive the exchange by completing EVERY response you have with a question. Think about it. Even if you answer a question posed by the other person, you keep the volley going with a question of your own. You: “Lobster is my favorite food…what’s yours?”
One of the more challenging types of questions is Commitment Questions – asking for a commitment from the other person so that occurs as a benefit to them.
Jim Grady was a partner and collaborator of mine for years and he was/is a terrific salesperson. Early in his career, he had the good fortune of working with a top real estate agent. Jim asked him what made him so successful and the response was “I always ask for a commitment”. When he would show a property, he would ask the prospect “Do you like this?” And if they said yes, he would ask “Do you want to make an offer?” Then he would manage their response.
Look at your selling strategy. Are you intending to ask for a commitment from the prospect – either the sale today or an appointment to make a sale tomorrow? Do you really know where the prospect is in their buying process and what they are ABLE to do now? Do you need to ask more Discovery Questions?
It’s all research and practice. Keep asking questions…all kinds of questions. And if you need help, ask for it.
I had a great call today with the sales leadership of Interiors Homein PA. We have been working together for a couple of years and discussing how to break some habits and create new, more effective ones. One of the actions we were discussing I have mentioned before: Sales managers interrupting sales/customer interactions on the sales floor to help the salesperson to overcome concerns and to help them to close the sale (or get the appointment).
Today we distinguished HOW to engage. Instead of the sales manager introducing themselves to be ‘helpful’ to the customer and to the salesperson, it’s better to “Actively and Intentionally Engage” with the outcome being the sale or the appointment. And to take the opportunity to demonstrate the selling skill needed (new questions, more powerful presentation, overcome sticky objections, or ask for the commitment!) that the salesperson may have missed or performed poorly. It’s a BIG difference from just being helpful.