5. Personalized emails have higher open rates Sales enablement statistics show us that people are more likely to associate vague, impersonal emails with spam. Personalizing the subject line or introductory sentence of an email can make all the difference. For … Continue reading
4. An average buyer gets 100+ emails a day, opens 23% and clicks on only 2% It’s hard to break through when you’re an unknown sender. Make sure prospects are getting your messages with interesting and engaging email content, and make … Continue reading
For sales teams everywhere
We all have tools in our toolbox. Sometimes we can use one tool to do more than one job, like a screwdriver can do its initial job and can also pry open a paint can.
But we need to use the right tool for its primary and intended purpose.
Email is a tool…. it’s a great communication tool to confirm details and decisions, to leave a paper trail of agreements and changes on a project, to send updates that keep customers and clients informed. It’s a great marketing tool for sending ‘mini-e-blasts’ to a selected group who share similar interests.
But email has limitations. It’s unable to really communicate emotion, subtlety, nuance, sarcasm, irony. It’s easily misinterpreted and it gives a false sense of productivity and performance when we use it as a sales tool. Because what it isn’t is a tool to close sales… that takes a phone call or a face to face meeting.
If you want to produce a sale, a quote or an appointment, use the tool that will get it done. Pick up the phone and call.