# 11 High-performing sales teams invest in sales enablement strategies and technology
Investing in CRM software and other marketing automation technology helps organize and expedite the sales process and increases sales productivity. High-performing sales teams use almost three times as much technology as underperforming teams.
Salespeople I still hear pushback from older salespeople on upgrading technology to be current in today’s marketplace…a reaction that is sure to diminish their sales results! Or salespeople who populate CRM’s with data and nothing happens with it…either they don’t take the actions that they schedule or their sales manager doesn’t look at the activity and results and coach from it. At the very least, use Outlook for upcoming actions and appointments if the company doesn’t use a CRM. Don’t let your success be at the mercy of the technology that your company provides.
Sales Managers Seriously?
There is no excuse, including cost, that keeps sales managers from having a structure for managing sales opportunities and actions. SalesForce, HubSpot are 2 affordable solutions and are easy for salespeople and sales managers to use. And if they are too expensive and cash is really tight, use Outlook for scheduling and Excel for client databases…but use SOMETHING that forwards sales follow up actions and manages accountability.
Making website material mobile-friendly and having trained salespeople ready for web sales is crucial to your bottom line. If you’re not keeping up with the mobile and tablet movement, you will be left behind.
Consider getting a second line on your phone so that your customers can call you, or become facile with your tablet so that you can use it for sketching, web searching your competition, scheduling appointments, etc. If you aren’t living in the technology that is current today, the world will move beyond you and you won’t see it happening. Be up to date with the technology that your customers and prospects are using so that they see you as a ‘resource’ and not just a salesperson.
I listen to owners and managers who don’t want their salespeople to have their phones with them on the showroom floor…seriously??? Their phone is a computer, a camera, a calendar and can access mobile data. YOU need to live in this techno world and make it HOW you and your team do business. Check out what your competition is doing with their website and how hand-held technology is impacting the customer experience – GET to that level THIS year and go beyond it next year.
9. Salespeople are 9x more likely to convert web leads if they respond within 5 minutes
Customers who contact you via your website expect a quick response. Leads and questions that come through your site need to trigger a response instantly within your sales team.
Salespeople This role isn’t a fit for EVERY salesperson. They need to be skilled in technology, persistent in their communication and closely tied to the marketing department so that they can participate in creating responses that are effective. If you can, get a phone appointment to discuss the prospects desires and project…otherwise, it’s just filling a data request.
If you don’t have a dedicated salesperson to manage this, you need to assign or hire one. AND they need to be trained in this kind of engagement…otherwise they become service responders and not salespeople. Be prepared to engage them with the marketing department as this is a different sales process and communication than a retail opportunity and needs to be managed as one.
Now go sell something!
For sales managers everywhere
We have all heard about how pressure creates diamonds as inspiration to be able to learn to withstand it. The ability to deal with pressure effectively is a learned trait, and sometimes the only benefit of adversity and challenge. Pressure shows what is underneath and who we are.
The Dalai Lama said “How we do anything is how we do everything” and that goes for pressure, too. If we cave and implode, get confused and flaky, get demanding and impatient and angry, those are our defaults under pressure. My quote is: “When we squeeze a tomato, we don’t get orange juice.”
When I work with an organization and get push back from employees, I know that I am providing pressure and revealing how that person will behave under pressure.
Training shows you how your salespeople learn and comprehend, take risks and try new things, and how they perform under pressure. How they behave with the pressure I provide shows you how they will behave with a prospect or customer who doesn’t do what they want them to do. So when they show me resistance or indifference, consider that is the same behavior they will show your customer when they say “I’m just browsing” or “I want to think about it.