What do we really think about “Just Browsers”?

For showroom sales professionals, everywhere

 In a recent coaching call I was startled by the simple articulation of how one of the salespeople/designers viewed people who say that they are “Just browsing” and those people she’s been unable to connect with: “I think they are killing time and wasting mine.” Wow. I asked her to explain more about this…and it was more about her perspective, which unknown to her, was furthering her inability to connect with browseincoming customers.

Consider this: what do you think it takes for someone to get dressed, get in their car, and come to your showroom….instead of staying on the sofa, warm and maybe a pet or two on their lap, on their computer shopping for furniture? Do you really think that anyone would physically shop for furniture unless they absolutely had to?

How we SEE the customer isn’t about them…it’s about US. Our perspective of the customer says more about us than it does about them since WE made it up! If you want better connections with people, change YOUR mind about them and be engaging, inquisitive, helpful, friendly. When customers cross the threshold, their job ends and your job begins.

And if you are STILL struggling with your perspective or actions, call me. We can work this out.

 

Now, go sell something,

oxo,

Jody

Jody Smiling Photo copy 

 

 

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Systems for Fulfillment

 

For everyone, everywhere

It’s early in the new year…you might have your bright and shiny goals in front of you, enthusiastic to achieve them and passionate about what you are out to create for yourself, your company, your family. Good for you!!! Now, ask yourself:

“Am I organized enough, with a system that is sufficient for the results I am committed to achieve?”

Take a moment and REALLY sit with that question and the elements it included. For creatives, organization seems boring and uninspiring. Spontaneity is revered, structure organizedis resisted. However, actions planned and taken at the best time to produce the desired result takes scheduling…and it really doesn’t take anything away from right brain impulsiveness. It just makes you/us less at the mercy of knee jerk actions and distractions and more in control of the actions we take that support what we are out to accomplish.

Take a look at your structures and your calendar…and take a look from the perspective of the second floor. What do you notice? Does your system and your actions support the success you desire?

If not, give me a call and we can work it out.

 

Now, go sell something.

oxo,

Jody

Jody Smiling Photo copy

 

 

 

 

Ask Commitment Questions

For sales professionals, everywhere.
 
In keeping with the lifelong practice of asking questions is my lifelong practice of talking about them. Imagine a conversation where YOU really drive the exchange by completing EVERY response you have with a question. Think about it. Even if you answer a question posed by the other person, you keep the volley going with a question of your own. You: “Lobster is my favorite food…what’s yours?”
One of the more challenging types of questions is Commitment Questions – asking for a commitment from the other person so that occurs as a benefit to them.
Jim Grady was a partner and collaborator of mine for years and he was/isask a terrific salesperson. Early in his career, he had the good fortune of working with a top real estate agent. Jim asked him what made him so successful and the response was “I always ask for a commitment”. When he would show a property, he would ask the prospect “Do you like this?” And if they said yes, he would ask “Do you want to make an offer?” Then he would manage their response.
Simple.
Look at your selling strategy. Are you intending to ask for a commitment from the prospect – either the sale today or an appointment to make a sale tomorrow? Do you really know where the prospect is in their buying process and what they are ABLE to do now? Do you need to ask more Discovery Questions?
It’s all research and practice. Keep asking questions…all kinds of questions. And if you need help, ask for it.
Now, go sell something.
oxo,
Jody
Jody Smiling Photo copy