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HOW do I reach my goals?

Now that your goals are written, we move to creating a strategy for achievement.

This is kind of fun because you can focus on HOW you will achieve this. During your evaluation and assessment of the year, you might have noticed that you like doing some strategies more than others, or you were better at some than others, or some strategies were more effective than others.  You may have found that the market or buying habits of your customers/clients has changed and you need to adjust your appro…

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What exactly are goals?

Consider WHAT you WANT to create and achieve next year. What matters to you so much that you are going to “make it happen,” as my father used to say by setting a strategy. Those are your goals.

Goals should always be written as RESULTS. Articulation is important. I like the S-M-A-R-T process because it’s clear and simple.

               Specific                             Clear, not ambiguous or vague.
               Measurable                    It can be counted. Numbers or percentages…

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Goals Again

Yes. Goals again!

In most showrooms, December is rather quiet, with customers, clients and designers preparing for and celebrating the holidays. Prior to setting goals for the new year, December is a good month for evaluation and analysis if you didn’t do so in November. If not, see my November blogs for assistance.

Are you noticing any resistance to writing goals for next year? Do you have any sense that you don’t really need to do write goals? Perhaps you feel that you have figured out a p…

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Differently

Differently? What?

We have looked at what to do more of, less of…and now differently.

Doing things differently is just that. If you have been ‘white-knuckle attached’ to using a paper
calendar and absolutely resisting using technology…it might finally be time to do things
differently.

Or you don’t want to make appointments with prospects you haven’t closed, preferring to follow
up in 2 days, because you think appointments are too pushy. Look at what it cost you in time and effectiveness.

C…

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Don’t Let Up Until You Finish

You are almost there. It’s almost over. 

Stay with the process and keep at it until you have crossed the finish line…and resist the temptation to lighten up as the end nears.

This is when others will give up…they will say ‘it’s close enough’…or that making goal is overrated…or some other disempowering belief that makes giving up seem reasonable. You might have done that in the past, too. But this is a new reality, and you are building a new set of skills that will serve you to consistently…

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Coming From Behind

Are you falling short of your goal this period? Do you have ground to make up before the period ends?

Coming from behind is a skill and a process. And it’s a skill and a process that you will use more than once, as falling short of goal is not unusual even when the intention is to make goal consistently and to stay on track. 

The process needs to be high impact…meaning it needs to produce results quickly. To do that, look to the business that is closest and easiest to close: appointments that …

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Take the Actions That Create Appointments

Actions are the only things that produce results. When appointments are the target, there are specific actions to take, in a sequence, that will get them on the calendar, get them accepted via invitation, and get the result intended – namely, the sale.  Here they are in chronological order:

  • Organize your calendar to schedule 8-10 appointments per week – at times YOU set.
  • Enter EACH customer interaction INTENDING to accomplish a sale or an appointment. 
  • Recognize when an appointment WILL be …

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Sell it or Schedule it: Know it and Demonstrate it.

We all nod in agreement when someone says, “You need to lead by example.”And yet, when put to the test to demonstrate the process that the salespeople are expected to execute, many sales managers would fail. So I ask you, how would you do with that?

Are you able to demonstrate 'Sell it or Schedule it' by taking a sales opportunity in the showroom and executing the process from start to finish…including getting a sale or getting an appointment?

Being able to demonstrate selling actions that pro…

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Sell it or Schedule it…or “You Do You.”

If you manage a sales team, your role is to have each of them make their goals and improve their performance… and if they do, then you make YOUR goal, which is the SHOWROOM goal.

(Yes, the showroom goal is YOUR goal.)

And to do that, you need structures and actions and a methodology to teach from, or you will be managing your team from your own behavioral preferences and your own selling autobiography.

That doesn’t mean that what you did when you were a salesperson was wrong or deficient, esp…

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The Third PR Word


This is the third of a series of four blogs. What did you get from the last blog learning about the PRiorities that your client/customer is trying to satisfy? Our next P R word is….

PRocess
  • Where are they in their decision-making process….and how are you going to find out?
  • Are they expecting or able to decide today…or will another meeting be necessary to complete this process?
  • What do they already know or are using as a measure of comparison? 
  • How will you ‘forward the sale’ and move …

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